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Since the early days of studying propaganda used during…

“Since the early days of studying propaganda used during World War II, psychology research has demonstrated that the more a message is repeated, the more likely we are to believe it—particularly if we are paying little attention.” quote by David DiSalvo
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““Since the early days of studying propaganda used during World War II, psychology research has demonstrated that the more a message is repeated, the more likely we are to believe it—particularly if we are paying little attention.””

David DiSalvo

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Repeated exposure to a message increases its perceived truth, especially when attention is low.

In simple terms: More repeats make messages seem true.

Key Takeaway

Be critical of repeated claims.

Themes

media literacy psychology influence

Mood

cautious analytical

Type

informative educational

When to use this quote

  • advertising
  • political speeches
  • social media feeds
  • news consumption

Key Concepts

Mere exposure effect cognitive bias

Questions to Reflect On

  • Do you notice when you accept repeated info without scrutiny?
  • How can you stay attentive to repeated messages?
A Different Perspective

Repetition can also reinforce falsehoods.

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