If your product is shaving cream, you can use the…
““If your product is shaving cream, you can use the headline, “The five things you’d better know about shaving and how many different ways it affects your body.” Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it’s time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you’re already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Providing valuable content builds authority and drives organic referrals.
In simple terms: Give useful info to attract customers.
Key Takeaway
Create helpful content to grow audience.
Themes
marketing
education
authority
Mood
informative
strategic
Type
business
educational
When to use this quote
- blog posts
- product guides
- customer education
- brand building
Key Concepts
content marketing
information economy
Questions to Reflect On
- What value can you offer today?
- How will you keep information current?
A Different Perspective
Content can become outdated quickly.