word-of-mouth advertising. This is the Information Age…
““word-of-mouth advertising. This is the Information Age, for Pete’s sake, so provide as much as you can. This can get more interesting if your product or ser vice is more interesting, but every product or ser vice can create a community—even bottled water or shaving cream. And I could go on with a chapter of ideas to expand on the concept, but you’ll do it yourself as you start down the path. Just think of your Web site as a community. Focus on it, not on you, and look to get involved with and serve that community at every turn. A good consumer example of a Web site that builds community is Stonyfield Farms, producer of organic dairy products (yogurt, milk, etc.). Their Web site offers terrific information on organic foods and how to help protect the Earth. They also provide recipes and a multitude of other information on wellness. One thing they could do to improve their community is to prominently promote a subscriber program. As of this writing, they””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Emphasizes building an online community around a product, focusing on serving members rather than self‑promotion.
In simple terms: Create a community, serve it, and let word‑of‑mouth grow.
Key Takeaway
Serve the community, not yourself.
Themes
marketing
community building
customer engagement
Mood
enthusiastic
strategic
Type
advice
motivational
When to use this quote
- product launch
- social media
- email newsletters
- customer support
Key Concepts
brand loyalty
content strategy
network effects
Questions to Reflect On
- How can you ensure community content feels authentic?
- What incentives will motivate members to share?
A Different Perspective
May overlook the need for genuine interaction, leading to perceived spam.