Truth is so difficult to hear about. It must be experienced. — Michael J. Silverstein Copy Share Image
Epidemics of "bad" voice can kill your reputation overnight. — Michael J. Silverstein Epidemics Copy Share Image
Failure to make the tough but necessary choices means slow painful death. — Michael J. Silverstein Choices Copy Share Image
Respond to your customer's dissatisfactions with precision and power. — Michael J. Silverstein Customer Copy Share Image
Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you. — Michael J. Silverstein Colleagues Copy Share Image
All companies have many opportunities. Strategy is about allocation of resources and priorities. — Michael J. Silverstein Copy Share Image
All great companies have spirit and culture. Mean spirited returns mean spirit. — Michael J. Silverstein Company Copy Share Image
My best clients tell stories that inspire. They tell stories about situations that you can identify with. — Michael J. Silverstein Copy Share Image
People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need… — Michael J. Silverstein Copy Share Image
Curiosity is the greatest source of ideas, retail revolutions, and insights. — Michael J. Silverstein Curiosity Copy Share Image
Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them… — Michael J. Silverstein Copy Share Image
Business operators that really deeply care about their employees and consumers deliver the right response every day. — Michael J. Silverstein Business Copy Share Image
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity.… — Michael J. Silverstein Copy Share Image
A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's… — Michael J. Silverstein Copy Share Image
People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their… — Michael J. Silverstein Adults Copy Share Image
Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for… — Michael J. Silverstein Copy Share Image
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's… — Michael J. Silverstein Attention Copy Share Image
Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to… — Michael J. Silverstein Copy Share Image
Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20… — Michael J. Silverstein Biggest fan Copy Share Image
Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share… — Michael J. Silverstein Copy Share Image
Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some… — Michael J. Silverstein Baby Copy Share Image
The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward… — Michael J. Silverstein Copy Share Image
I like to take CEOs into consumers' homes to see the "real world." CEOs have privileged lives with big incomes, lots of… — Michael J. Silverstein Access Copy Share Image
A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and… — Michael J. Silverstein Accumulation Copy Share Image
The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer… — Michael J. Silverstein Copy Share Image
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their… — Michael J. Silverstein Abstraction Copy Share Image
Take an expansive view of the consumers needs and expand beyond your current boundaries. — Michael J. Silverstein Boundaries Copy Share Image
If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share. — Michael J. Silverstein Customer Copy Share Image
Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership. — Michael J. Silverstein Attitude Copy Share Image
The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness. — Michael J. Silverstein Copy Share Image
I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption. — Michael J. Silverstein Copy Share Image
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs. — Michael J. Silverstein Breakthrough Copy Share Image
You make money when you get visitors to go through the entrance at capacity. — Michael J. Silverstein Copy Share Image
Companies that get in trouble have a failure to see two realities: market trends and competitor attacks. — Michael J. Silverstein Company Copy Share Image
I believe in classic ideas. They are timeless. They are forever. There are many fads in management. — Michael J. Silverstein Copy Share Image
Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes. — Michael J. Silverstein Consumers Copy Share Image
Define a winning proposition that is consumer right and delivers margin accretion. — Michael J. Silverstein Consumers Copy Share Image
Completely understand the customer by seeking an intense, complete and empathetic understanding. — Michael J. Silverstein Customer Copy Share Image
Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job. — Michael J. Silverstein Apostles Copy Share Image
