Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter. — Michael J. Silverstein Company Copy Share Image
Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on. — Michael J. Silverstein Anomalies Copy Share Image
A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution. — Michael J. Silverstein Copy Share Image
You need to have sufficient resources against your priorities. Your eyes have to be open every day. — Michael J. Silverstein Copy Share Image
Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or… — Michael J. Silverstein Anthropology Copy Share Image
Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation.… — Michael J. Silverstein Copy Share Image
The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation… — Michael J. Silverstein Agendas Copy Share Image
The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers… — Michael J. Silverstein Business Copy Share Image
Time is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set… — Michael J. Silverstein Copy Share Image
Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't… — Michael J. Silverstein Business Copy Share Image
Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story,… — Michael J. Silverstein Character Copy Share Image
