Howard Schultz

I always saw myself wanting to do something deemed successful and good at the same time.

— Howard Schultz

We think of Starbucks not as a coffee company but a media company.

— Howard Schultz

Don't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.

— Howard Schultz

I'm optimistic about the country; I'm optimistic about the American people.

— Howard Schultz

The response to the Starbucks brand has been phenomenal in our international markets.

— Howard Schultz

If you want to achieve widespread impact and lasting value, be bold.

— Howard Schultz

Cutting prices or putting things on sale is not sustainable business strategy.

— Howard Schultz

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

— Howard Schultz

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

— Howard Schultz

I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where…

— Howard Schultz

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's…

— Howard Schultz

“A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but…

— Howard Schultz

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have…

— Howard Schultz

London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.

— Howard Schultz

I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work…

— Howard Schultz

You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base…

— Howard Schultz

I tried to build a company my father would have been proud to work for, that he would have looked back on…

— Howard Schultz

It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and…

— Howard Schultz

My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington…

— Howard Schultz

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time…

— Howard Schultz

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it…

— Howard Schultz

We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no…

— Howard Schultz

People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give…

— Howard Schultz

My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got…

— Howard Schultz

While their service is ending, our responsibility is just beginning!

— Howard Schultz

The challenge of the retail business is the human condition.

— Howard Schultz

Do I take criticism of Starbucks personally? Of course I do.

— Howard Schultz

Our history is based on extending the brand to categories within the guardrails of Starbucks.

— Howard Schultz

People in Washington need to put their feet in the shoes of working Americans.

— Howard Schultz

Believe in your dreams and dream big. And then after youve done that, dream bigger.

— Howard Schultz

Starbucks represents something beyond a cup of coffee.

— Howard Schultz

The lifeblood of job creation in America is small business, but they can't get access to credit.

— Howard Schultz

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail

— Howard Schultz

“when we love something, emotion often drives our actions.”

— Howard Schultz

Social and digital media is a bullet train, and that bullet train is not coming home.

— Howard Schultz

The premium single-cup segment is the fastest-growing business within the global coffee industry.

— Howard Schultz

Great opportunities can be and have been created during tough economic times.

— Howard Schultz

As Americans, there are very few things we have confidence in.

— Howard Schultz

This may sound a bit naive, but I got here by believing in big dreams.

— Howard Schultz

I'm much more concerned about America than the Democratic Party.

— Howard Schultz