The response to the Starbucks brand has been phenomenal in our international markets. — Howard Schultz Copy Share Image
Our history is based on extending the brand to categories within the guardrails of Starbucks. — Howard Schultz Copy Share Image
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. — Howard Schultz Copy Share Image
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,… — Howard Schultz Copy Share Image
In this ever-changing society, the most powerful and enduring brands are built from the heart. — Howard Schultz Copy Share Image
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does... — Howard Schultz Copy Share Image
In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations… — Howard Schultz Copy Share Image
“A well-built brand is the culmination of intangibles that do not directly flow to the revenue or profitability of a company, but… — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on… — Howard Schultz Copy Share Image
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is… — Howard Schultz Copy Share Image
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no… — Howard Schultz Copy Share Image
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people… — Howard Schultz Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one… — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share
Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. — Howard Schultz Copy Share
And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your… — Howard Schultz Copy Share
People in Washington need to put their feet in the shoes of working Americans. — Howard Schultz Copy Share
