I'm optimistic about the country; I'm optimistic about the American people. — Howard Schultz Copy Share Image
People in Washington need to put their feet in the shoes of working Americans. — Howard Schultz Copy Share Image
People around the world, they want the authentic Starbucks experience. — Howard Schultz Copy Share Image
Most business people today are not going to invest in the uncertainty that exists in America. — Howard Schultz Copy Share Image
My parents really wanted me to get out of New York, be exposed to other people, other ways of life. — Howard Schultz Copy Share Image
I never took classic business classes in college, so I don't have the background that any of the people running large companies… — Howard Schultz Copy Share Image
Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. — Howard Schultz Copy Share Image
We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have… — Howard Schultz Copy Share Image
You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base… — Howard Schultz Copy Share Image
People want to be part of something larger than themselves. They want to be part of something they're really proud of, that… — Howard Schultz Copy Share Image
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. — Howard Schultz Copy Share Image
Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. — Howard Schultz Copy Share Image
People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values… — Howard Schultz Copy Share Image
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They… — Howard Schultz Copy Share Image
What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people… — Howard Schultz Copy Share Image
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who… — Howard Schultz Copy Share Image
I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out… — Howard Schultz Copy Share Image
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all.… — Howard Schultz Copy Share Image
My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington… — Howard Schultz Copy Share Image
In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time… — Howard Schultz Copy Share Image
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people… — Howard Schultz Copy Share Image
We are deeply saddened by the tremendous loss of life and devastation caused by Hurricane Katrina, .. Starbucks has a long tradition… — Howard Schultz Copy Share Image
I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication,… — Howard Schultz Copy Share Image
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one… — Howard Schultz Copy Share Image
There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and… — Howard Schultz Copy Share Image
It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from,… — Howard Schultz Copy Share Image
You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base… — Howard Schultz Copy Share Image
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on… — Howard Schultz Copy Share Image
I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am… — Howard Schultz Copy Share Image
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. — Howard Schultz Copy Share Image
I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once… — Howard Schultz Copy Share Image
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company,… — Howard Schultz Copy Share Image
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring… — Howard Schultz Copy Share Image
I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak… — Howard Schultz Copy Share Image
When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for… — Howard Schultz Copy Share Image
When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes… — Howard Schultz Copy Share Image
Growing up I always felt like I was living on the other side of the tracks. I knew the people on the… — Howard Schultz Copy Share Image
When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. — Howard Schultz Copy Share Image
We are not in the coffee business serving people, we are in the people business serving coffee. — Howard Schultz Copy Share Image
For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem,… — Howard Schultz Copy Share
If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products… — Howard Schultz Copy Share
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to… — Howard Schultz Copy Share
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are… — Howard Schultz Copy Share
“Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock… — Howard Schultz Copy Share
We have a big opportunity in China. We think the number of stores here can rival the number in North America. — Howard Schultz Copy Share
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and… — Howard Schultz Copy Share
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to… — Howard Schultz Copy Share
I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board,… — Howard Schultz Copy Share
Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. — Howard Schultz Copy Share
And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your… — Howard Schultz Copy Share
People in Washington need to put their feet in the shoes of working Americans. — Howard Schultz Copy Share
