“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better… — David DiSalvo Copy Share Image
“Since the early days of studying propaganda used during World War II, psychology research has demonstrated that the more a message is… — David DiSalvo Propaganda Copy Share Image
“What we now know is that our brains happily reconstruct memories, though we are frequently fooled into thinking that the reconstructions are… — David DiSalvo Memory Copy Share Image
“What this tells us is that the brain doesn't merely prefer certainty over ambiguity—it craves it. Our need to be right is… — David DiSalvo Copy Share Image
“deliberate practice—practice designed to develop mastery in the specific areas required by whatever role or position we are targeting.” — David DiSalvo Deliberate Copy Share Image
