Define what the product will do before you design how the product will do it. — Alan Cooper Design Copy Share Image
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful. — Alan Cooper Copy Share Image
You can get spiritual things out of books and stories and they have nothing to do with religion. — Alan Cooper Book Copy Share Image
No matter how beautiful, no matter how cool your interface, it would be better if there were less of it. — Alan Cooper Beautiful Copy Share Image
Design principle: Take things away until the design breaks, then put that last thing back in. — Alan Cooper Copy Share Image
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business… — Alan Cooper Copy Share Image
Just how do I design if not with prototyping? An excellent question. The short answer is 'on paper.' — Alan Cooper Copy Share Image
Men do not greet one another like this ... except perhaps at rugby club dinners. — Alan Cooper Clubs Copy Share Image
There's only one thing you can use against pure logic, and that's common sense. — Alan Cooper Copy Share Image
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals… — Alan Cooper Copy Share Image
“Public kiosks run an unfortunate risk of being a disease vector, so your first pass should try for noncontact inputs like voice,… — Alan Cooper Copy Share Image
We don't fight about music. We don't fight about artistic direction. The things like that we could fight about, we really don't.… — Alan Cooper Art Copy Share Image
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing. When… — Alan Cooper Copy Share Image
Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There… — Alan Cooper Copy Share Image
If you are not going to produce albums then you are not going to produce new fans. It's impossible. I'm a huge… — Alan Cooper Believer Copy Share Image
Usability methods are like sandpapering a chair. If you are making a chair, the sandpaper can make it smoother. But no amount… — Alan Cooper Copy Share Image
I just like so many different kinds of music that I like experimenting. I don't want to keep making the same record… — Alan Cooper Copy Share Image
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true. Computer… — Alan Cooper Accuracy Copy Share Image
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated… — Alan Cooper Accents Copy Share Image
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces. As these machines… — Alan Cooper Copy Share Image
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like… — Alan Cooper Copy Share Image
“In all other construction disciplines, engineers plan a construction strategy that craftmen execute. Engineers don't build bridges; ironworkers do. Only in software… — Alan Cooper Discipline Copy Share Image
Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again, To scenes… — Alan Cooper Bliss Copy Share Image
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What's yours? — Alan Cooper Boxing Copy Share Image
It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited… — Alan Cooper Copy Share Image
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants. It has… — Alan Cooper Computer Copy Share Image
Computers no longer interface with humans--they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective… — Alan Cooper Copy Share Image
I just try and learn to be a good husband and be a good father before I am a good rock star.… — Alan Cooper Business Copy Share Image
