If in 1989 I said, 'I have an idea: Bottle water and sell…
“If in 1989 I said, 'I have an idea: Bottle water and sell it. And charge more than a beer,' they would have chased me around with a giant butterfly net. The same with paying to watch a television station.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He jokes that innovative ideas like bottled water were once seen as absurd, highlighting how market perception changes.
In simple terms: Ideas once mocked can become mainstream.
Embrace unconventional ideas despite skepticism.
Themes
Mood
Type
When to use this quote
- product development
- startup pitching
- trend spotting
- consumer behavior
Key Concepts
Questions to Reflect On
- Which “crazy” idea could be the next big thing?
- How do you gauge market readiness?
Not all novel ideas succeed; timing matters.