If you can't make money from attention, you should do something else for a living. — Seth Godin Copy Share Image
Marketing is no longer about the stuff that you male, but about the stories you tell. — Seth Godin Copy Share Image
If you wait until there is another case study in your industry, you will be too late! — Seth Godin Copy Share Image
A brand that stands for what all brands stand for stands for nothing much. — Seth Godin Copy Share Image
Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you… — Seth Godin Copy Share Image
You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her… — Seth Godin Copy Share Image
The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't… — Seth Godin Copy Share Image
Marketing is the way your people answer the phone, the typesetting on your bills and your return policy. — Seth Godin Copy Share Image
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust. — Seth Godin Copy Share Image
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most… — Seth Godin Copy Share Image
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power. — Seth Godin Copy Share Image
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them.… — Seth Godin Copy Share Image
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will… — Seth Godin Copy Share Image
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks,… — Seth Godin Copy Share Image
“Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you… — Seth Godin Copy Share Image
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the… — Seth Godin Copy Share Image
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing… — Seth Godin Copy Share Image
The best marketing strategy is to destroy your industry before your competition does. — Seth Godin Copy Share Image
If you use your money to create exceptional products and services, you won't need to spend it on advertising. — Seth Godin Copy Share Image
Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent,… — Seth Godin Copy Share Image
Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and… — Seth Godin Copy Share Image
I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing… — Seth Godin Copy Share Image
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience. — Seth Godin Copy Share Image
But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing… — Seth Godin Copy Share Image
One way to sell a consumer something in the future is simply to get his or her permission in advance. — Seth Godin Copy Share Image
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. — Seth Godin Copy Share Image
By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the… — Seth Godin Copy Share Image
“The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS… — Seth Godin Copy Share Image
“The relentless act of invention and innovation and initiative is the best marketing asset.” — Seth Godin Copy Share Image
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts. — Seth Godin Copy Share Image
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead. — Seth Godin Copy Share Image
What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin Copy Share Image
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share
I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's… — Seth Godin Copy Share
The mirror we hold up to the person next to us is one of the most important pictures she will ever see. — Seth Godin Copy Share
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're… — Seth Godin Copy Share
