I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do… — Mark Price Copy Share Image
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most… — Seth Godin Copy Share Image
Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that… — John Battelle Copy Share Image
“If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done… — Loren Weisman Copy Share Image
“These four advantages (brand model, direct consumer contact, control of marketing-mix variables and information) mean that once retailers decide to challenge the… — Greg Thain Copy Share Image
The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of… — Steve Aoki Copy Share Image
It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit,… — Mary McCarthy Copy Share Image
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not… — David Ogilvy Copy Share Image
Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the… — Hubert Burda Copy Share Image
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling… — Jim Cantalupo Copy Share Image
We've learned that when a consumer moves from a relationship rooted in 'me' to one powered by 'we,' a new world of… — Richard Edelman Copy Share Image
Your time as the entrepreneur is worth hundreds of dollars an hour. If you are doing tasks you could hire out, those… — Jim Palmer Copy Share Image
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize… — Theophilus London Copy Share Image
People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising… — Stephen Covey Copy Share Image
My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced… — Scott Borchetta Copy Share Image
“Advertising that makes fun of itself is so powerful because it implicitly congratulates both itself and the viewer (for making the joke… — David Foster Wallace Copy Share Image
You have always had individual directors who begin in the advertising or commercial world, but they are probably exceptions rather than the… — Ann Macbeth Copy Share Image
As a public figure, I'm always interested in being part of brands that I actually enjoy. So, I would never do something… — Lil Dicky Copy Share Image
I always said that I'm not into mass-marketing things. If there's one thing that looks cool, that's fine by me. I'm not… — Tim Burton Copy Share Image
When an artist becomes pop, it's because the people choose it. Yes, you can have that dream to be a big pop… — Rosalia Copy Share Image
I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business… — Snoop Dogg Copy Share Image
A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard… — Norman Ralph Augustine Copy Share Image
“Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and… — Marc de Swaan Arons Copy Share Image
In business, standards establish the rules of the game, creating path dependencies as investments are made and corresponding designs are set in… — Evgeny Morozov Copy Share Image
This remains a very important opportunity for the American people to have their day in court against big tobacco and its marketing… — William J. Clinton Copy Share Image
Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA… — Whitney Wolfe Herd Copy Share Image
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind… — Jay Conrad Levinson Copy Share Image
Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly… — Donald Miller Copy Share Image
“For example, a supermarket may sell a branded version of a commodity like milk at a 2–3% margin but, by buying competitively… — Greg Thain Copy Share Image
To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that… — Douglas Rushkoff Copy Share Image
“They determine that effective marketing calls for people skilled in segmentation, targeting, and positioning. Once companies hire marketers with those skills, Marketing… — Harvard Business School Press Copy Share Image
Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and… — John Battelle Copy Share Image
Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced… — John Patrick Copy Share Image
The pressure on young chefs today is far greater than ever before in terms of social skills, marketing skills, cooking skills, personality… — Gordon Ramsay Copy Share Image
“Whether it is in the way you walk, talk, dress, or behave, your personal brand impacts how people react and respond to… — Susan C. Young Copy Share Image
They explained that if men want to put a large phone into their jeans, it has to be able to fit their… — Terry Gou Copy Share Image
Most of my career is spent in a meeting... dressed sharply, looking really great; negotiating over a table, strategizing or coming up… — Tyra Banks Copy Share Image
As a fighter, I pay very close attention to the amount of marketing that goes into and around my fights, and I… — Demetrious Johnson Copy Share Image
There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is… — Rosanna Arquette Copy Share Image
Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into… — Christopher Lasch Copy Share Image
