Of course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing… — Todd Lieberman Copy Share Image
We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my… — Zong Qinghou Copy Share Image
“The key to profitability for manufacturers is to make their brands non-substitutable in the eyes of consumers, and the best way of… — Greg Thain Copy Share Image
You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not… — Naomi Klein Copy Share Image
How advertising is handled has always been a key distinction between low and high order publishing. The higher you stood, the more… — Michael Wolff Copy Share Image
When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no… — Maurice Saatchi Copy Share Image
The good thing about the studio is that, when the movie comes out, they will put their marketing and their money behind… — Jamie Linden Copy Share Image
All that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific… — Aldous Huxley Copy Share Image
“Knowing that people want relationship, guerilla marketing, does everything to establish and nature a bond between themselves and each individual customers because… — Anonymous Copy Share Image
“You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca… — Laura Busche Copy Share Image
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by… — David Droga Copy Share Image
“Even though the ideology is normally structured to give guidance, we should at the same time recognize that brands are fluid entities… — Nicholas Ind Copy Share Image
In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as… — Walter Lippmann Copy Share Image
“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand… — Nicholas Ind Copy Share Image
“Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a… — Bernard Kelvin Clive Copy Share Image
The most frequent reason for unsuccessful advertising is advertisers who are so full of their own accomplishments (the world's best seed!) that… — John Caples Copy Share Image
One thing I learned from all my years in business is you really have to work with the experts: you can launch… — John Rocha Copy Share Image
I think of companies like Nokia having anthropologists who study how people use cell phones, who do that kind of commercial and… — Lily King Copy Share Image
If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the… — Max Levchin Copy Share Image
It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is… — Morris Hite Copy Share Image
“in order to win more shoppers and boost their takings per shopper, retailers have been investing in store brands that are better… — Greg Thain Copy Share Image
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the… — Nirmalya Kumar Copy Share Image
“Abt Draws from a trove of personal experience to create a vivid account of the people and place. Along the way, Abt… — Anonymous Copy Share Image
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research,… — David Ogilvy Copy Share Image
People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get… — Dwyane Wade Copy Share Image
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is… — Fairfax M. Cone Copy Share Image
My concern is the really great concepts that are features, not companies. There isn't enough advertising to support all those features, and… — Ross Levinsohn Copy Share Image
If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult… — Steve Ballmer Copy Share Image
I don't take myself seriously all the time; I have to do quirky things, such as helping football teams, moving the ball… — Uri Geller Copy Share Image
But it may be one of our best markets in the long term because when the Japanese society embraces a brand it… — Reed Hastings Copy Share Image
Ultimately a life message shouts more clearly and loudly than a brand message. Your image may communicate an outward brand, but your… — Kerry Shook Copy Share Image
I'm not sure I was a typical head of a company. Most people that run big companies come out of sales and… — Michael Eisner Copy Share Image
I was always a guy who wanted to be associated with a brand that meant something to me, something I was proud… — Matt Kuchar Copy Share Image
“in defense of segmentation schemes producing larger numbers of groups, these may be effective outside the store, where various advertising media may… — Herb Sorensen Copy Share Image
I like to promote my work. I do the promotion for my work because that is required. Apart from that I just… — Kay Kay Menon Copy Share Image
The difference between email being identified as an art or a science is truly an individual decision based on the impact that… — Jeanniey Mullen Copy Share Image
Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is… — Donald Keough Copy Share Image
There is a production and distribution pact, so they help with the production financing and take international territories and do international distribution… — Courtney Solomon Copy Share Image
“It’s hard to say this without being judged a cynic, but from a business standpoint, it was kind of incredible how effective… — Shayne Silvers Copy Share Image
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned… — Kevin Harrington Copy Share Image
