A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading. — Fairfax M. Cone Copy Share Image
Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone. — Fairfax M. Cone Advertising Copy Share Image
Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably… — Fairfax M. Cone Copy Share Image
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is… — Fairfax M. Cone Advertising Copy Share Image
