The most frequent reason for unsuccessful advertising is…

The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively…

— John Caples

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.

— John Caples

Commercial television has lowered the general standard of TV in an endeavour to get millions and masses of people to watch the advertising. But…

— Alfred Robens, Baron Robens of Woldingham

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your…

— David Ogilvy

So the first things that you see when you look up something on Google could be dependent on the amount of advertising or something…

— Noam Chomsky

“Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you…

— Greg Carlson

Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both…

— J. M. Coetzee

The next time you see John Stossel or Glenn Beck or Rush Limbaugh or Sean Hannity, these flat-Earthers, these corporate toadies, lying to you,…

— Robert F. Kennedy, Jr

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

— Jeff Zucker

As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest.

— Michael Morhaime

There are all kinds of people who continue to be largely ignored by advertisers, whose lives largely go unseen. They deserve their moment.

— Roxane Gay

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

— Claude C. Hopkins

Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.

— Chad Hurley

The consumption of alcohol is increasing among youth. Targeting young audiences, advertisers portray beer and wine as joyful, socially desirable, and harmless. Producers are…

— Dallin H. Oaks

Whether you are buying a car or casting a ballot, choosing a job or planning a family, follow your moral compass. Don't let others…

— Denis Hayes