The advertiser's logotype at the bottom of the ad can be…
“The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Placing the brand logo beneath the headline ensures readers notice the company name immediately after reading the main message.
In simple terms: Logo under headline grabs attention.
Design ads with logo below headline.
Themes
Mood
Type
When to use this quote
- print ads
- online banners
- billboards
- email newsletters
Key Concepts
Questions to Reflect On
- How can you test headline strength before finalizing layout?
- What visual cues enhance logo visibility?
If the headline is weak, the logo may still be ignored.