No organization ever created an innovation. People innovate, not companies. — Seth Godin Copy Share Image
Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one. — Seth Godin Copy Share Image
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power. — Seth Godin Copy Share Image
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them.… — Seth Godin Copy Share Image
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience. — Seth Godin Copy Share Image
Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little. — Seth Godin Copy Share Image
One way to think about running a successful business is to figure out what the least you can do is, and do… — Seth Godin Copy Share Image
The application process changes the list of who applies. Your applicants reflect your methods. — Seth Godin Copy Share Image
I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects… — Seth Godin Copy Share Image
We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands… — Seth Godin Copy Share Image
Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're… — Seth Godin Copy Share Image
If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it… — Seth Godin Copy Share Image
The thing about information is that information is more valuable when people know it. There's an exception for business information and super… — Seth Godin Copy Share Image
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting… — Seth Godin Copy Share Image
“just about every company forgot the lesson of the Cow. Instead of taking the money and using it to create a series… — Seth Godin Copy Share Image
And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying… — Seth Godin Copy Share Image
If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or… — Seth Godin Copy Share Image
If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but… — Seth Godin Copy Share Image
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a… — Seth Godin Copy Share Image
“When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll… — Seth Godin Copy Share Image
Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is. — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making. — Seth Godin Copy Share Image
Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from. — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share
I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's… — Seth Godin Copy Share
The mirror we hold up to the person next to us is one of the most important pictures she will ever see. — Seth Godin Copy Share
If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're… — Seth Godin Copy Share
