The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Copy Share Image
“The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to… — David Ogilvy Copy Share Image
There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. — David Ogilvy Copy Share Image
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the… — David Ogilvy Copy Share Image
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what… — David Ogilvy Copy Share Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful… — David Ogilvy Copy Share Image
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Copy Share Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind… — David Ogilvy Copy Share
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a… — David Ogilvy Copy Share
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Copy Share
