Air Quote by Zhang Jindong
“When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.”
About This Quote
Source Business Interview: “Retail Success Stories”, 2015
Exceptional service creates perceived value, prompting customers to pay premiums for trusted brands like Suning.
In simple terms: Great service just higher prices.
Prioritize service excellence.
Themes
Mood
Type
When to use this quote
- retail
- hospitality
- online sales
Key Concepts
Questions to Reflect On
- What service aspects most influence your buying decisions?
- How can brands maintain quality at scale?
Cost may limit perceived value for some.