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Air Quote by Zhang Jindong

“When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.” quote by Zhang Jindong
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“When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.”

Zhang Jindong

About This Quote

Source Business Interview: “Retail Success Stories”, 2015

Exceptional service creates perceived value, prompting customers to pay premiums for trusted brands like Suning.

In simple terms: Great service just higher prices.

Key Takeaway

Prioritize service excellence.

Themes

customer service brand loyalty pricing value perception

Mood

optimistic pragmatic

Type

business educational

When to use this quote

  • retail
  • hospitality
  • online sales

Key Concepts

trust premium pricing

Questions to Reflect On

  • What service aspects most influence your buying decisions?
  • How can brands maintain quality at scale?
A Different Perspective

Cost may limit perceived value for some.

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