Around the world Quote by Yves Doz
“Getting global innovation projects right is really important as they create competitive advantage two ways. When the knowledge for an innovation is from different sites around the world, it's very much more difficult for competitors to copy these innovation - they'd have to access the same knowledge from the same places. Secondly, costs and time to market can be significantly reduced leading to first mover advantage through parallel development in global projects.”
About This Quote
Source Book: Global Innovation Strategies, 2015
Coordinating innovation across multiple locations creates unique knowledge combinations that are hard for rivals to replicate, while parallel development cuts costs and speeds market entry.
In simple terms: Global teamwork makes ideas hard to copy and faster to market.
Key Takeaway
Leverage dispersed expertise for competitive edge.
Themes
globalization
innovation
competition
speed
Mood
strategic
optimistic
Type
prescriptive
insightful
When to use this quote
- Product development
- R&D projects
- market launches
- cross‑border teams
Key Concepts
Knowledge integration
first‑mover advantage
collaborative networks
Questions to Reflect On
- What barriers exist in your global projects?
- How can you protect shared knowledge?
A Different Perspective
Managing coordination across cultures can be complex.
