Bits Quote by Yohji Yamamoto
“I hate fashion. Or the word fashion, which sounds colorful, extravagant, expensive and gorgeous. “I never wanted to walk the main street of fashion. I have been walking the sidewalks of fashion from the beginning, so I’m a bit dark.”
About This Quote
Source Interview: Fashion Designer Yohji Yamamoto, 2015
He rejects mainstream fashion, preferring the darker, less glamorous margins of the industry.
In simple terms: Rejects mainstream fashion, prefers darker margins.
Embrace authenticity over trends.
Themes
Mood
Type
When to use this quote
- runway shows
- personal style development
- alternative fashion markets
Key Concepts
Questions to Reflect On
- How do you define personal style?
- What does “dark” mean to you?
May limit commercial success in mainstream markets.