Fashion Quote by Dries van Noten
“The word 'fashion' I don't like because fashion is something that's over in six months. I'd like to find a word that's more timeless.”
About This Quote
Source Interview: Fashion Talk, 2018
Fashion trends change quickly, making the term feel fleeting; a timeless word is desired.
In simple terms: Fashion is fleeting.
Seek lasting concepts over trends.
Themes
Mood
Type
When to use this quote
- product naming
- marketing copy
- brand storytelling
- design education
Key Concepts
Questions to Reflect On
- What word could replace “fashion” for durability?
- How does language shape perception of trends?
Finding a universally timeless word is challenging.