Appeal Quote by William Shakespeare
“If you would persuade, you must appeal to interest rather than intellect. We are advertis'd by our loving friends.”
About This Quote
Source Play: "The Tempest", Act 2, Scene 1 (c. 1611)
Persuasion works best when it connects with desires, not just logic; emotions drive decisions.
In simple terms: Appeal to desire, not just mind.
Speak to interests, not intellect.
Themes
Mood
Type
When to use this quote
- marketing
- political speeches
- negotiations
- teaching
Key Concepts
Questions to Reflect On
- What interests motivate your audience?
- How can you balance logic and feeling?
Over‑reliance on emotion can manipulate.