“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than… — Judith C. Waller Copy Share Image
If you would persuade, you must appeal to interest rather than intellect. We are advertis'd by our loving friends. — William Shakespeare Copy Share Image
In Science the paramount appeal is to the Intellect-its purpose being instruction; in Art, the paramount appeal is to the Emotions-its purpose… — George Henry Lewes Copy Share Image
If you would persuade, you must appeal to interest rather than intellect. — Anonymous Copy Share Image
