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Assumptions Quote by William Lyon Phelps

“In a start-up company, you basically throw out all assumptions every three weeks.” quote by William Lyon Phelps
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“In a start-up company, you basically throw out all assumptions every three weeks.”

William Lyon Phelps

About This Quote

In fast‑changing startups, assumptions must be regularly questioned and discarded to stay adaptable.

In simple terms: Startups must constantly challenge assumptions.

Key Takeaway

Keep re‑examining assumptions.

Themes

adaptability innovation uncertainty decision‑making

Mood

dynamic challenging

Type

business advice

When to use this quote

  • product development
  • team strategy
  • market research
  • fundraising

Key Concepts

lean methodology pivoting hypothesis testing

Questions to Reflect On

  • How do you decide which assumptions to discard?
  • What process ensures new assumptions are validated?
A Different Perspective

Frequent assumption changes can cause instability if not managed.

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