Advertisements Quote by William John Locke
“Have you ever considered what anxious thought, what consummate knowledge of human nature, what dearly-bought experiences go into the making of an advertisement?”
About This Quote
Source Book: The Art of Advertising, 1915
Creating ads requires deep insight into human anxiety, knowledge, and experience.
In simple terms: Ads need deep human insight.
Key Takeaway
Study human nature.
Themes
advertising
psychology
human nature
creativity
Mood
thoughtful
inquisitive
Type
creative
psychological
When to use this quote
- Brand development
- market research
- creative workshops
Key Concepts
Consumer behavior
emotional triggers
storytelling
Questions to Reflect On
- What human insights drive your ads?
- How balance emotion and logic?
A Different Perspective
Overemphasis on anxiety may alienate audiences.
![“There's a fantastic, thousand-page book by David Thomson about [David O. Selznick]. Again, it's not the best argument or the best advertisement for his story, because most people aren't going to read a thousand-page book. But I feel like the rise and fall and the work [Mayer] produced - not just…” quote by Karina Longworth](https://sms4smile.com/quotes/img-quotes/282/karina-longworth-26763_advertisements_there-s-a-fantastic-thousand-page-book-b_13508.jpg)
