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Change Quote by William Bridges

“Nothing so undermines organizational change as the failure to think through the losses people face.” quote by William Bridges
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“Nothing so undermines organizational change as the failure to think through the losses people face.”

William Bridges

About This Quote

Source Book: Managing Transitions by William Bridges, 1991

Organizational change fails when leaders ignore the personal losses employees experience.

In simple terms: Ignoring people's losses hurts change.

Key Takeaway

Address emotional impact of change.

Themes

change management leadership empathy

Mood

empathetic reflective

Type

advisory inspirational

When to use this quote

  • corporate restructuring
  • mergers
  • layoffs
  • new technology adoption

Key Concepts

psychology loss transition

Questions to Reflect On

  • How can leaders acknowledge loss during change?
  • What support helps employees cope?
A Different Perspective

People may resist if they feel their grief is dismissed.

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