Advantage Quote by William Bernbach
“Advertising doesn't create a product advantage. It can only convey it.”
About This Quote
Source Advertising: Unknown source, likely interview
Advertising cannot create advantage; it only communicates existing product strengths.
In simple terms: Ads just share product strengths.
Key Takeaway
Focus on product quality.
Themes
marketing
communication
product strategy
Mood
critical
analytical
Type
advertising
strategic
When to use this quote
- product launch
- brand positioning
- consumer education
Key Concepts
perception
value proposition
Questions to Reflect On
- How can ads reflect true product value?
- When should a company prioritize product over promotion?
A Different Perspective
If product lacks advantage, ads may mislead.
![“Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then [these?], any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this…” quote by Abraham Lincoln](https://sms4smile.com/quotes/img-quotes/449/abraham-lincoln-88_adoption_next-came-the-patent-laws-these-began-in_1828.jpg)
