Advantage Quote by William Bernbach Download Open image “Advertising doesn't create a product advantage. It can only convey it.” — William Bernbach ★ ★ ★ ★ ★ 4.3 out of 5 (3 ratings) Copy quoteShare Advantage Advertising Marketing
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do… — Jerry Della Femina Copy Share Image
The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer… — Ludwig von Mises Copy Share Image
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will… — Alain de Botton Copy Share Image
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. — Sinclair Lewis Copy Share Image
Ads sell a great deal more than products. They sell values, images, and concepts of success and worth. — Brené Brown Copy Share Image
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys… — Jerry Della Femina Copy Share Image
Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable… — Christopher Lasch Copy Share Image
Advertising is the art of convincing people to spend money they don't have for something they don't need. — Will Rogers Copy Share Image
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them. — Will Rogers Copy Share Image
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. — Claude C. Hopkins Copy Share Image
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed… — Jaron Lanier Copy Share Image
A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then [these?],… — Abraham Lincoln Copy Share Image
Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds… — Kevin Maney Copy Share Image
Part of the advantage, and part of the result of trying to be a producer and director, are the practical things, you find. It's… — Campbell Scott Copy Share Image
I was born with a silver microphone in my mouth, and that was an advantage. My father wrote books and was also a great… — Jonathan Dimbleby Copy Share Image
Like funny men, skilled diners are apparently perceived to have an evolutionary advantage. — Dana Goodyear Copy Share Image
For some reason when I decide to pursue something, I never have any fear that it won't happen. I think it's just ingrained in… — Kelly Blatz Copy Share Image
My influences are jazz, blues, European classical music; they are rock music and pop music. So many kinds of music. World music from different… — Rokia Traore Copy Share Image
Baseball needs to put the steroids era behind it by having and enforcing tough rules against all kinds of artificial advantages, so that spring… — Marvin Olasky Copy Share Image
Daily contact with some teachers is itself all-sided ethical education for the child without a spoken precept. Here, too, the real advantage of male… — G. Stanley Hall Copy Share Image
If [Donald] Trump throws 20 million off of health care, that's going to be - if he handles this badly - and it's very… — Van Jones Copy Share Image
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