Art Quote by Will Gompertz
““It’s a urinal! It’s not even the original. The art is in the idea, not the object.””
About This Quote
Source Interview: Art commentary, 2012
The value of art lies in the concept behind it, not the physical object itself.
In simple terms: Idea matters more than the object in art.
Key Takeaway
Focus on creative ideas over material form.
Themes
art theory
conceptual art
creativity
Mood
thoughtful
analytical
Type
philosophical
inspirational
When to use this quote
- gallery exhibitions
- art education
- design thinking
- marketing campaigns
Key Concepts
philosophy of art
value perception
originality
Questions to Reflect On
- How does concept drive artistic impact?
- Can an idea exist without a physical form?
A Different Perspective
Physical objects can still hold emotional significance.
![“Because his [Damien Hirst] art is idea art - art drawn on the back of cigarette packets and beer mats, roughed out in airport departure lounges and the back of the taxis, usually delegated to and carried by others - this leaves Damien a lot of time for what might loosely be called socializing…” quote by Gordon Burn](https://sms4smile.com/quotes/img-quotes/ef3/gordon-burn-240360_art_because-his-damien-hirst-art-is-idea-art_276464.jpg)
