Art Quote by Will Gompertz
““ambitious provincial towns and tourist-oriented countries wanting to “do a Bilbao”—that is, to transform their reputations and raise their profile by commissioning an eye-catching modern art gallery.””
About This Quote
Source Article: Art Review, 2018
Cities seek iconic cultural projects to rebrand and boost global standing, similar to Bilbao’s transformation through a landmark museum.
In simple terms: Big art projects aim to reshape a city’s image.
Key Takeaway
Invest in distinctive cultural landmarks.
Themes
urban development
branding
culture tourism
Mood
critical
analytical
Type
analytical
critical
When to use this quote
- city planning
- tourism promotion
- economic revitalization
- cultural policy
Key Concepts
economics
identity
public art
Questions to Reflect On
- Is a landmark museum the best way to revitalize a city?
- What alternatives exist for sustainable cultural growth?
A Different Perspective
Such projects can be costly and may not yield promised benefits.
