Across Quote by Warren Littlefield
“When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.”
About This Quote
Source Speech: Television industry conference, 2015
Targeting a massive, diverse audience spreads resources thin, making it harder to connect deeply compared to focusing on a niche, well‑defined group.
In simple terms: Broad audiences dilute connection; niche audiences foster depth.
Key Takeaway
Consider focusing on a specific audience.
Themes
media strategy
audience segmentation
communication
Mood
analytical
strategic
Type
industry insight
professional advice
When to use this quote
- advertising
- content creation
- brand building
- digital platforms
Key Concepts
marketing theory
media economics
Questions to Reflect On
- What core audience can you serve best?
- How might you balance breadth and depth?
A Different Perspective
Niche focus can limit overall reach and revenue.
