Apples Quote by Warren G. Bennis
“This is more than just having a vision. You can see the difference in the often-cited way in which Steve Jobs brought in John Sculley to take over Apple. At the time, Sculley was destined to be the head of Pepsico. The clincher came when Jobs asked him, "How many more years of your life do you want to spend making colored water when you can have an opportunity to come here and change the world?"”
About This Quote
Source Interview: Leadership Insights, Warren G. Bennis, 2005
Vision alone is insufficient; aligning personal purpose with impactful work creates transformative change.
In simple terms: Purposeful work beats mere vision.
Seek work that matches your drive and impact.
Themes
Mood
Type
When to use this quote
- career decisions
- entrepreneurship
- mission-driven projects
- personal fulfillment
Key Concepts
Questions to Reflect On
- What purpose drives your professional goals?
- How can you align daily tasks with that purpose?
Vision without purpose can lead to disillusionment.