Computers Quote by Walter Isaacson
““When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being “worth thousands and thousands of dollars,” and get the audience to imagine how expensive it really should be. Then he announced what he hoped would seem like a low price: “We’re going to be charging higher education a single price of $6,500.””
About This Quote
Source Book: Steve Jobs by Walter Isaacson, 2011
Jobs used inflated value framing to justify a high price, then presented it as a discount.
In simple terms: Jobs made a high price seem like a bargain.
Key Takeaway
Recognize framing tactics in sales.
Themes
marketing
psychology
pricing
Mood
critical
analytical
Type
business
psychological
When to use this quote
- business negotiations
- personal budgeting
- advertising analysis
Key Concepts
framing effect
value perception
consumer behavior
Questions to Reflect On
- What pricing strategies influence your purchases?
- How can you spot inflated value claims?
A Different Perspective
Consumers may still overpay despite awareness.
![“He [Steve Jobs] had come from the surplus electronics parts world.So he came from that world, and he said let's sell PC boards for $40. We'll build them for $20 and sell them for $40.” quote by Steve Wozniak](https://sms4smile.com/quotes/img-quotes/078/steve-wozniak-2527_boards_he-steve-jobs-had-come-from-the-surplus_150209.jpg)
