Computers Quote by Walter Isaacson

We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that…

— Steve Jobs

Apple is a company that understands music.

— Jimmy Iovine

I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18…

— Tony Fadell

The invention of the iPod changes how you use music. Suddenly you have music everywhere.

— Spike Jonze

Steve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension…

— Alex Gibney

We created Apple Music to make finding the right music easier for everyone - men and women, young and old.

— Jimmy Iovine

Believe me, I love Apple...but iTunes shouldn't be the answer. For artists, it should be the scariest thing in the world.

— Will I Am

The iPod wasn't the first MP3 player. Nor were the iPhone and iPad the first in their categories. The real reason for the success…

— Daniel Lyons

Apple's iTunes program was once the envy of the world. A combined digital music store and player, it could also sync your iPod. And…

— Walt Mossberg

Apple Music is about getting things early and pushing them out.

— Jimmy Iovine

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.

— John Sculley

The iPod Shuffle was something unique for Apple: a device stripped down to a single function.

— Steven Levy