Digital Quote by Walt Mossberg
“What we did with 'AllThingsD', though, was very different. We weren't taking a newspaper and putting it on the web; we were creating a digital native product, and we did it inside of a very old, stuffy newspaper company at the time.”
About This Quote
The project transformed a traditional newspaper into a digital-native product, despite being within an old media company.
In simple terms: They built a digital product inside a traditional newspaper.
Key Takeaway
Innovate within legacy structures.
Themes
digital transformation
legacy media
innovation
product development
Mood
optimistic
strategic
Type
observational
inspirational
When to use this quote
- newsrooms
- tech startups
- media mergers
- digital platforms
Key Concepts
media convergence
organizational change
Questions to Reflect On
- How can old media adopt digital mindsets?
- What barriers exist in legacy organizations?
A Different Perspective
Legacy cultures can resist digital change.
