Another Quote by Walt Mossberg
“What could a smartphone do for me that would make people go out and buy another one?”
About This Quote
Smartphones must offer compelling new value to motivate consumers to upgrade.
In simple terms: Phones need new value to sell.
Offer genuine innovation.
Themes
Mood
Type
When to use this quote
- advertising
- pricing
- competitor analysis
Key Concepts
Questions to Reflect On
- What truly drives you to buy a new phone?
- How can upgrades be essential?
Consumers may upgrade for status, not need.