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Back Quote by Walt Mossberg

“How you feel about the modern, multitouch tablet depends a lot on what you think Steve Jobs and company set out to do with the iPad back in 2010. If you believe he was out to make a bigger smartphone or to entirely replace the Mac and PC, you're wrong.” quote by Walt Mossberg
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“How you feel about the modern, multitouch tablet depends a lot on what you think Steve Jobs and company set out to do with the iPad back in 2010. If you believe he was out to make a bigger smartphone or to entirely replace the Mac and PC, you're wrong.”

Walt Mossberg

About This Quote

Source Article: The iPad Launch, The New York Times, 2010

People’s opinions of the iPad hinge on their expectations of its purpose; misunderstanding its intended role leads to misjudgment.

In simple terms: Views on iPad depend on expectations.

Key Takeaway

Clarify device purpose before judging.

Themes

technology expectations design misinterpretation

Mood

curious analytical

Type

observational critical

When to use this quote

  • tech reviews
  • consumer decisions
  • educational use
  • creative work

Key Concepts

user perception product positioning

Questions to Reflect On

  • What purpose do you think the iPad was designed for?
  • How do expectations shape tech adoption?
A Different Perspective

If expectations are unclear, users may reject useful features.

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