Adequate Quote by Virginia Knauer

“THIRTY THOUSAND NEW CONSUMER products are launched each year. But over 90% of them fail—and that’s after marketing professionals have spent massive amounts of…

— Harvard Business School Press

The biggest cost of poor quality is when your customer buys it from someone else because they didn't like yours.

— W. Edwards Deming

Consumer confidence in an industry can be a very fragile thing. It only takes a few builders who promise but don't deliver, who cheat…

— Virginia Knauer

The consumer is both culprit and victim of the confusion on quality.

— Nino Cerruti

I do think if you aim for quality, it's not so much about consumerism. The idea is 'Buy less, choose well, make it last,'

— Vivienne Westwood

“We shipped poor-quality products that offered mountains of trouble for the users. When I voiced my concerns, executive peers assured me that there would…

— Richard Sheridan

If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.

— Donald A. Norman

“In our experience, brands are aware of at least 90% of issues that the company could face. These issues could come from operational challenges,…

— Chuck Hemann

It's not accidental that products get worse over time; it's because companies stop paying attention to them. They stop caring as much about maintaining…

— Aaron Levie

As consumers we get more demanding all the time. We want better quality. We want it faster. And cheaper. Plus, we want more choices.…

— Price Pritchett

“Brands who don't feed the need of the on-demand consumer are destined to fail.”

— Gabriel Aluisy

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated…

— John Elkington