"Regardless of age, regardless of position, regardless of……" — Tom Peters
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You."
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Tom Peters
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182 Quotes by Tom Peters
Tom Peters has 182 quotes on this site.
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Hire for attitude. Train for skill... More
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Formula for success: under promise and over deliver.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Develop a respect and reverence for the principle of variation: the idea that the message ain't in the mean, the…
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It's relatively simple. If we're not getting more, better, faster than they are getting more, better, faster, then we're getting…
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Swipe from the best, then adapt.
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Are you placing enough interesting, freakish, long shot, weirdo bets?
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The number one premise of business is that it need not be boring or dull. It ought to be fun.…
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The new idea either finds a champion or it dies. No ordinary involvement with a new idea provides the energy…
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Train everyone lavishly. You can't overspend on training.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is…
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In today's economy there are no experts, no 'best and brightest' with all the answers. It's up to each one…
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