““contextualization is inevitable. As soon as you choose a language to speak in and particular words to use within that language, the culture-laden nature of words comes into play. We often think that translating words from one language to another is simple — it’s just a matter of locating the synonym in the other language. But there are few true synonyms. The word God is translated into German as Gott— simple enough. But the cultural history of German speakers is such that the word Gott strikes German ears differently than the English word God strikes the ears of English speakers. It means something different to them. You may need to do more explanation if you are to give German speakers the same biblical concept of God that the word conveys to English speakers.””