Choice Quote by Tim Cook
“You don't have to choose between doing good and doing well. It's a false choice, today more than ever.”
About This Quote
Source Speech: Apple 2023 Environmental Report, Tim Cook, 2023
Balancing profit with purpose is a false dichotomy; businesses can achieve both ethical impact and financial success.
In simple terms: Profit and purpose can coexist.
Key Takeaway
Align profit goals with social good.
Themes
ethics
business
sustainability
Mood
inspirational
determined
Type
leadership
business
When to use this quote
- product development
- investment decisions
- marketing strategies
- stakeholder engagement
Key Concepts
corporate responsibility
triple bottom line
Questions to Reflect On
- How can your organization measure success beyond profit?
- What incentives encourage ethical innovation?
A Different Perspective
Market pressure may prioritize short‑term profit over long‑term impact.
