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Advertising-and-design Quote by Thos. Hodgson

“LONG-DISTANCE READING: To determine the readable distance in feet, of words on a billboard, take half the height of one of the letters in inches and multiply by 100.” quote by Thos. Hodgson
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““LONG-DISTANCE READING: To determine the readable distance in feet, of words on a billboard, take half the height of one of the letters in inches and multiply by 100.””

Thos. Hodgson

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