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Expertise Quote by Theodore Sturgeon

“You must write to the people's expertise.” quote by Theodore Sturgeon
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“You must write to the people's expertise.”

Theodore Sturgeon

About This Quote

Source Essay: Writing Advice, 1955

Write for the audience’s expertise, tailoring content to their knowledge level.

In simple terms: Write for your audience’s skill level.

Key Takeaway

Match language to reader expertise.

Themes

communication audience writing

Mood

analytical strategic

Type

educational professional

When to use this quote

  • teaching
  • technical manuals
  • marketing copy

Key Concepts

Pedagogy rhetoric

Questions to Reflect On

  • How do you gauge audience knowledge?
  • When should you challenge expertise?
A Different Perspective

Over‑simplifying can alienate experts.

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