Business model Quote by Tenny Pinheiro
““However, if you look closely you will find traces of the "make and seil" perspective in almost every marketing tool available, including business plan iemplates like the ones used to inspire the creation of the Business Model canvas (BMc), a visual tool, created by Alex ostenrvalder, that supports the generation of business plans.””
About This Quote
Source Book: Business Model Generation by Alexander Osterwalder, 2010
Marketing tools often embed a “make and sell” mindset, shaping how businesses are planned and visualized.
In simple terms: Business planning emphasizes creation and sale.
Key Takeaway
Recognize and balance creation vs. selling.
Themes
business model
marketing
visualization
planning
Mood
analytical
critical
Type
Business model:1
Business plan:1
Bmc Visual:1
Canvas Bmc:1
Perspective Marketing:1
Visual Tool:1
When to use this quote
- startup pitch
- product development
- marketing campaign
- business planning
Key Concepts
creative economy
strategic design
Questions to Reflect On
- How might you integrate creation focus into your business model?
- What risks arise from a purely “make and sell” view?
A Different Perspective
Overemphasis on selling can stifle innovation.
