Ardor Quote by Susan Faludi
“That so-called feminine ardor for clothes shopping had been flagging for some time. Between 1980 and 1986, at the same time that women were buying more houses, cars, restaurant dinners, and health care services, they were buying fewer pieces of clothing-from dresses to underwear.”
About This Quote
Source Book: Backlash: The Undeclared War Against American Women, Susan Faludi, 1991
Women’s consumer habits shifted from fashion to larger‑scale purchases, reflecting changing priorities and economic power.
In simple terms: Women bought fewer clothes, more big‑ticket items.
Key Takeaway
Recognize how shifting needs reshape spending.
Themes
consumer behavior
gender roles
economic trends
Mood
analytical
reflective
Type
sociological
observational
When to use this quote
- home ownership decisions
- auto purchases
- restaurant budgeting
- healthcare planning
- fashion budgeting
Key Concepts
sociology
market dynamics
cultural change
Questions to Reflect On
- How do modern priorities affect women’s buying choices?
- What does reduced clothing spend say about societal values?
A Different Perspective
The trend may mask continued gendered expectations in other spending areas.
