Skip to content

Deception Quote by Sun tzu

“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.” quote by Sun tzu
Download Open image
““All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.””

Sun tzu

About This Quote

Source Book: The Art of War, 5th century BC

Deception is essential in warfare; one must mask strength and weakness to mislead the enemy.

In simple terms: Deceive to gain advantage in conflict.

Key Takeaway

Use strategic misdirection.

Themes

military strategy psychology conflict

Mood

strategic analytical

Type

philosophical military

When to use this quote

  • battlefield tactics
  • political campaigns
  • business competition

Key Concepts

deception strategic planning information warfare

Questions to Reflect On

  • When is deception justified?
  • How can honesty be a strategic asset?
A Different Perspective

Deception can erode trust if overused.

3.1 out of 5 (5 ratings)

More by Sun tzu

Explore all 685 Sun tzu quotes

More Deception quotes

Browse all 1,071 Deception quotes