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Art Quote by Sun Tzu

“All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Hold out baits to entice the enemy. Feign…” quote by Sun Tzu
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“All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Hold out baits to entice the enemy. Feign disorder and crush him. -Sun Tzu, The Art of War”

Sun Tzu

About This Quote

Source Book: The Art of War by Sun Tzu, 5th century BC

Deception is a strategic tool; appearing weak or distant misleads opponents and creates advantage.

In simple terms: Use trickery to gain advantage.

Key Takeaway

Employ misdirection to win.

Themes

strategy deception military tactics psychology

Mood

cautious analytical

Type

military strategic

When to use this quote

  • battle planning
  • business competition
  • political campaigns
  • sports coaching

Key Concepts

Sun Tzu's principles strategic illusion

Questions to Reflect On

  • How can you ethically use misdirection?
  • When does deception become harmful?
A Different Perspective

Deception can backfire if discovered, eroding trust.

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