Art Quote by Sun Tzu
“All warfare is based on deception. Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near. Hold out baits to entice the enemy. Feign disorder and crush him. -Sun Tzu, The Art of War”
About This Quote
Source Book: The Art of War by Sun Tzu, 5th century BC
Deception is a strategic tool; appearing weak or distant misleads opponents and creates advantage.
In simple terms: Use trickery to gain advantage.
Employ misdirection to win.
Themes
Mood
Type
When to use this quote
- battle planning
- business competition
- political campaigns
- sports coaching
Key Concepts
Questions to Reflect On
- How can you ethically use misdirection?
- When does deception become harmful?
Deception can backfire if discovered, eroding trust.