Skip to content

House Quote by Steven Levy

“To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House.” quote by Steven Levy
Download Open image
“To political technocrats, 2008 marks the maturation of 'microtargeting' - a technique that, if things are as close in November as expected, may well affect who takes the White House.”

Steven Levy

About This Quote

Source Article: Wired Magazine, “The Rise of Microtargeting”, 2008

Microtargeting lets political technocrats tailor messages to specific voters, potentially deciding election outcomes.

In simple terms: Targeted political ads can influence elections.

Key Takeaway

Consider the ethical impact of data-driven persuasion.

Themes

politics technology privacy influence

Mood

concerned analytical

Type

political ethical

When to use this quote

  • campaign strategy
  • voter outreach
  • regulatory policy
  • media literacy

Key Concepts

microtargeting data analytics behavioral economics

Questions to Reflect On

  • Should there be limits on political microtargeting?
  • How can voters stay informed?
A Different Perspective

The technique can manipulate without transparency, raising democratic concerns.

2.2 out of 5 (6 ratings)

More by Steven Levy

Explore all 92 Steven Levy quotes

More House quotes

Browse all 14,318 House quotes