Building Quote by Stephen Covey
“If you don't set your goals based upon your Mission Statement, you may be climbing the ladder of success only to realize, when you get to the top, you're on the WRONG building.”
About This Quote
Source Book: The 7 Habits of Highly Effective People, 1989
Goals misaligned with mission lead to success on the wrong path, wasting effort.
In simple terms: Wrong goals waste effort.
Align goals with mission statement.
Themes
Mood
Type
When to use this quote
- business strategy
- personal development
- project management
Key Concepts
Questions to Reflect On
- How to ensure goals reflect core mission?
- What checks prevent misaligned ambition?
Mission statements can be vague.